ITCC DIGITAL CITY / SAUDI NATIONAL DAY 2020

pictureDRIFT partnered with Saber Riyadh, Modelcraft, ArtVue Worldwide and Morcos Key to produce a motion graphics film celebrating Saudi Arabia's 90th National Day. 

Our animation triggers the multitude of LED lights covering the four towers of new landmark destination Digital City in Riyadh.

Location: Digital City, Riyadh, Saudi Arabia

Client: Raza, Public Pension Agency

Prime Contractor: Modelcraft International Saudi, Riyadh

Creative Direction: ArtVue Worldwide

Graphic Design: Morcos Key

Motion Design: Brendan Cook / Darryn Rogers