ITCC DIGITAL CITY / SAUDI NATIONAL DAY 2020

pictureDRIFT partnered with Saber Riyadh, Modelcraft, ArtVue Worldwide and Morcos Key to produce a motion graphics film celebrating Saudi Arabia's 90th National Day. 
Our animation triggers the multitude of LED lights covering the four towers of new landmark destination Digital City in Riyadh.

Location: Digital City, Riyadh, Saudi Arabia
Client: Raza, Public Pension Agency
Prime Contractor: Modelcraft International Saudi, Riyadh
Creative Direction: ArtVue Worldwide
Graphic Design: Morcos Key
Motion Design: Brendan Cook / Darryn Rogers