1 Denison / foyer FILM

1 Denison is a new commercial precinct and North Sydney’s largest office tower. Designed by Bates Smart and developed by Winten Property Group, the building is managed by CBRE and home to visionary organisations such as Microsoft, SAP and Nine. PictureDRIFT collaborated with Hundredweight to create an animated film, activating two large video displays within the expansive foyer. The short film celebrates 1 Denison’s new business community by representing growth, development and new beginnings. Abstract organic forms expand and branch off into individual pathways – our brand expression for the blooming, interconnected community within the building and the wider North Sydney precinct

Creative Direction - Hundredweight

Production - pictureDRIFT

Design and animation - Brendan Cook

Technical Direction - Clinton Downs


5L5A6906_low.jpg
5L5A6902_low.jpg
5L5A6910_low.jpg
5L5A6913_low.jpg