The WW1 Centenary Exhibition opened at the Melbourne Museum in April 2015 to commemorate the Centenary of the First World War. This is the most historical and significant exhibition from IWM (Imperial War Museums) to ever leave Great Britain and visit our shores!
iEC commissioned pictureDRIFT to create a teaser promo animation for online and television. Our brief was to capture the emotion and inspiration of the exhibition whilst delivering the required retail information. Our solution was to bring the exhibition poster art to life in a subtle but engaging way to set the tone of the exhibition.