MTV Summer Smirnoff Ice

pictureDRIFT worked with MTV to create a melting, oozing and flowing promo for its MTV summer sponsorship partner Smirnoff Ice. The promo involves melting typography and flowing, gloopy transitions to tie in with the overall "melting liquid" direction for MTV Summer 2013.

Credits

Creative Direction for MTV | Sven Müller
Creative Direction | Brendan Cook
Design and Animation | Robert Dinnerville
Animation | Nick George

Category

Broadcast

Tags

Motion design