abc2 ident bubblegum

filename
title

abc2 invited pictureDRIFT to produce two new idents. The aim was to extend the current suite of idents and represent the quirky, cheeky and youthful character of the channel. The idents needed to feature the channel colours of pink and green and communicate a new interpretation on the tagline "Always Brighter". In this ident a gallery patron chewing on pink bubblegum blows a giant bubble, creating a surprising new addition to the galleries collection.

Credits

Concept | Brendan Cook & Nick George
Direction | Brendan Cook
VFX | Mirage VFX
Cinematography | Kevin Scott
Music | Uncanny Valley

Category

Broadcast

Tags

Live action
3D Animation