abc2 ident hummingbird

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title

abc2 invited pictureDRIFT to produce two new idents. The aim was to extend the current suite of idents and represent the quirky, cheeky and youthful character of the channel. The idents needed to feature the channel colours of pink and green and communicate a new interpretation on the tagline "Always Brighter". In this ident a cheeky hummingbird sips on tasty floral nectar which inspires a creative addition to a garden statue.

Credits

Concept | Brendan Cook & Nick George
VFX | Mirage VFX
Cinematography | Kevin Scott
Photography | Direction
Music | Uncanny Valley

Category

Featured
Broadcast

Tags

Live action
3D Animation