A&E Idents

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A&E is a new factual entertainment channel which launched on Foxtel in Feb 2012.The Channel features some of the highest rating programs on US television and is sure to attract huge audiences in Australia. A&E focusses on Real life series, centering on the high stakes lives of captivating people. pictureDRIFT created four idents to launch the channel. Through the use of macro, slow motion photography and detailed sound design, themes of physical risk and fortune are explored, whilst introducing the A&E logo and brand.


Direction | Brendan Cook
Editing & Compositing | Brendan Cook
Compositing | Nick George
Compositing | Kelsey Shanahan
Cinematography | Kevin Scott
Sound Design | Klang




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