EIGHT CHIFLEY / DIGITAL PLACEMAKING

pictureDRIFT collaborated with property branding and placemaking experts THERE to create a digital installation that activates the new foyer space and extends the architecture by creating a window onto a virtual world of urban greenery.

Designed as an ambient extension of the unique ‘structureless’ glass lobby box and interior garden design, plants slowly grow into recognisable elements of the building, with flowers blooming in the colour of the buildings iconic red structure, refracted and reflected through glass panels.

AEAF 2023 Winner - Best Corporate Video

Client - MIRVAC

Agency - THERE

Creative Direction (THERE) - Paul Tabouré

Producer (THERE) - Charlie Bromley

Production - pictureDRIFT

Design and Animation - Brendan Cook

Technical Direction - Matt Estel